Katerine Guarín Bolívar
Head of Sales and Business Development Lead
Marketing and International Business professional specialized in business development, sales strategy and client relationship management.
At Medipro she leads business development, matching the needs of clinics, medical practices and healthcare professionals with solutions that streamline their sales process, strengthen opportunity follow-up and drive sustainable growth.
Her approach combines strategy, communication, CRM, prospecting and negotiation, building trusted relationships and guiding every opportunity from first contact to conversion.
Areas of expertise: Business development · Sales strategy · B2B/B2C sales · CRM · Prospecting · Negotiation · Account management · Healthcare sector.